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By Baishali Mukherjee: Gaurav Surana, an alumnus of Michigan University realised on his return from the US that there was a large information gap for the students from this part of the country opting for higher studies abroad. And he built his business model based on the need to fill up this gap. Tutors Circle Education Pvt. Ltd, was floated with the single motive of providing superior counselling services to the youth of today. Tutors Circle now comes in handy to aspiring students to get into the top most institutes of the world for their under-graduate and post graduate studies. The 4-year old company is already hoping to cross Rs 15 crore revenue mark by 2017 and is gearing up for further expansion. “Students were actively seeking mentors who could help them shortlist, choose and successfully complete applications. This is where we introduced a newer vertical which helped with admission counselling. One of our biggest USP’s and what stands out our organisation compared to bigger players is that we are a team of ex graduates from universities abroad. We offer a firsthand experience to students based on our own experience with our education overseas. Our strategy is very specifically optimized based on every students need and academic performance,” says Gaurav. Tutor Circle (TC) aims is to emerge as one-stop-solution to an aspiring student’s needs in areas of aptitude tests, SAT, TOEFL, IELTS, GMAT, e-counseling, college short listing, essays & SOP writing, scholarship & student loans, editing and proofreading, visa documentation, currency exchange, flight & travel services. Under Gaurav’s able mentorship the institute has grown at a rate of almost 400 per cent Yoyo. “We never really marketed our services as we already had enough students coming in through word of mouth which saved us a lot of marketing expenses. We hope to cross our Rs 15 crore mark by 2017. Our growth falls in line with our targeted trajectory. We have very heavy expansion plans for this year and are looking to jump growth by almost 600 per cent,” informs Surana TC is new amongst its competitors and there are a lot of people in this industry who have been there for a long time. TC has not tied up with any colleges / universities or institutes nor does it work as commission agent. It charges a fee and try to push students towards top universities based on their academic history. “We even ask them to apply to a few universities beyond their league; you never know when someone gets lucky. So if the cut off for a university is 95 per cent we do encourage students with even 93 per cent to take a chance. As many as 16 of our students appeared for the Oxford and Cambridge entrance exams. We ask them to take chances – if they don’t make it – well we already knew that but you never know when someone gets lucky,” explains Gaurav We had our first student get into Oxford which, as we are expecting shall increase the number of student footfall in the christian louboutin schoenen office. Our crew is entirely made up of students who have worked / lived or studied abroad. We have done very well last 3 years – students are happy and we hope we continue with the trend. Speaking on the projected growth rate Gaurav said, “We expect the market to grow by 12 per cent at least year on year. But growth also requires more learned; educated and smarter people to come and help out this booming generation. The cost of an undergraduate degree in the US costs about Rs 1.3-1.5 crore. We do have a new project coming up called I Cud B – Pronounced “I could be” and acroymed for International Colleges &Universities Data Base. It shall house university profiles and make it very easy for a student to determine based on their academic performance where to apply and what places shall be suitable for them. Besides that we have a huge online test bank to help kids master GMAT, GRE, etc. The site’s name itself will help students with counselling and help explore new fields.” After China and South Korea, India stands third on the list of students opting for study abroad. About 150,000 students leave India on a yearly basis for undergraduate, postgraduate and PhD programs. The market in Calcutta is much smaller compared to Delhi or Mumbai but most students from Kolkata opt for various Masters or Research Programs. But according to Gaurav, Bengal does not even represent even 5 per cent of these 150,000 students due to lack of awareness mostly. But based on their outstanding parental upbringing Bengalis do stand amongst the top performers in all of these countries and do have a much higher chance of acquiring a specialist job compared to others. Presently TC is looking at a few cities, and by 2017 it will have about 3 more offices in some of the bigger cities. But the smaller cities and towns are a bigger focus as many of these really bright kids in two tier cities have excellent academic performance, they are brilliant but don’t have the exposure or guidance for higher education. So the smaller towns are a bigger priority. TC is also actively involved in social development. Nearly 10 per cent of the company’s revenues are allocated towards building a scholarship fund which it plans to introduce later on this year which shall help students based on merit and need. Last year they used the money to distribute books and stationery. TC is also tying up with various organisations which can help it shortlist schools or areas where the company can actively help the needy.
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